High Visibility for Your Brand
Becoming a partner of the Ducato di Piazza Pontida means joining a reality that celebrates and promotes the most authentic traditions of Bergamo, offering companies a unique opportunity for visibility and connection with the local community. Our flagship events, such as the Mid-Lent Parade and the International Folklore and Traditions Festival, attract thousands of participants and spectators each year: the latest edition of the Mid-Lent Parade welcomed over 20,000 people, with more than 3,000 performers from all over Italy and abroad, while the Folklore Festival hosted groups from Colombia, Montenegro, Bulgaria, and Kenya, enlivening the squares of Bergamo and engaging a passionate and large audience. Supporting the Ducato therefore means gaining direct visibility in the streets and squares, with your brand showcased during the events, as well as a digital presence on our social media channels and the official website, reaching a broad and loyal audience. Becoming a partner also means associating your brand with the cultural heritage and roots of Bergamo, demonstrating commitment to preserving and promoting the city’s dialect, folklore, and traditions—values deeply appreciated by both local citizens and companies.
Numbers that tell the story of our growth and commitment
Every year, the events organized by the Ducato di Piazza Pontida attract an ever-growing audience. Each year, the Ducato organizes around ten events, ranging from international festivals to local artistic initiatives, all marked by high levels of participation. The driving force behind our activities is our dedicated volunteers who, with passion and love for our land, contribute to the realization of every event, ensuring that traditions are passed down to future generations.
+50 k
Participants every year bring the squares of Bergamo to life through the events of the Ducato di Piazza Pontida, growing steadily and increasingly appreciated.
+10
Each year, the Ducato di Piazza Pontida organizes numerous events, ranging from international festivals to local artistic initiatives, all attracting a large and enthusiastic audience.
+30
Over 30 companies and institutions collaborate with the Ducato di Piazza Pontida, actively contributing to the promotion of local culture while gaining significant visibility for their brand.
+200
Volunteers organize and support the realization of all Ducato events, driven by a strong sense of belonging and love for Bergamo’s culture.
Flagship Events That Attract Wide Visibility
The Ducato di Piazza Pontida organizes events every year that have become true landmarks for the city of Bergamo and the surrounding area. Events such as the Mid-Lent Parade and the International Folklore and Traditions Festival attract thousands of participants and spectators, creating a unique opportunity for gathering, culture, and entertainment. Thanks to these events, the city’s squares come alive with colors, music, and local traditions, offering extraordinary visibility not only for the Ducato but also for the companies and institutions that choose to become partners. Discover our flagship events here, exploring their features, history, and audience impact, and see how each initiative helps to promote Bergamo’s rich cultural heritage.
The Mezza Quaresima Parade
The Mezza Quaresima Parade is more than just an event – it is a true heritage of tradition, culture, and community participation, attracting thousands of people from across the region every year. A unique celebration, deeply rooted in local traditions, bringing together different generations through fun, spectacle, and a strong sense of community.
Becoming a sponsor of the Mid-Lent Parade means associating your brand with an event that highlights the local area, promotes social engagement, and reaches a broad and diverse audience. It’s a concrete opportunity to gain visibility through traditional and digital channels during all days of the event, with exposure on promotional materials, booths, side events, and social media coverage.
Supporting the Mid-Lent Parade goes beyond promoting your business – it is an active contribution to the growth of an event that brings the city to life every year and strengthens the sense of belonging within the community.
Join us: support tradition, celebrate the territory, and give visibility to your brand.
he Numbers of the Mezza Quaresima
+30k
More than 30,000 people filled and brought the streets to life during the event.
+3k
Over 3,000 performers took part in the latest edition of the parade.
+30
Over 70 groups took part in the parade, making it a unique event.
+20
More than 20 floats were featured in the latest edition of the Mezza Quaresima.
Bergamo Folklore and Traditions Festival
The Bergamo Folklore and Traditions Festival, organized by the Ducato di Piazza Pontida, is much more than just an event: it is a vibrant celebration of popular culture, roots, and traditions that make our territory unique.
For several days, the heart of Bergamo transforms into an open-air stage, brought to life by folk groups, music, dance, traditional costumes, local food and wine, and moments of social gathering that engage a large and diverse audience.
Becoming a partner of the Festival means associating your brand with an event that promotes the identity, history, and values of the community, while ensuring significant visibility across the region. Sponsorship offers concrete opportunities to appear on promotional materials, social media channels, local media, dedicated event spaces, and side activities, allowing you to connect with an audience that appreciates organizations supporting culture, traditions, and the territory.
Support the Bergamo Folklore and Traditions Festival: celebrate culture, traditions, and the territory, and give visibility to your brand with us.
The Numbers of the Folklore and Traditions Festival
+15k
Over 15,000 total participants during the festival days
+50
Over 50 folk groups from around the world
+5k
Over 5 million total views generated across social media, print, and local media.
+60
Over 60 local businesses involved as sponsors and partners.
Our Newspaper, Now Also Online: Giopi.net
The Ducato di Piazza Pontida looks to the future without forgetting its roots. The historic newspaper Giopì, which since 1984 has told the stories, traditions, and culture of Bergamo, is evolving into a digital magazine: Giopi.net, a free online platform that is always accessible to everyone.
With Giopi.net, the Ducato expands its voice, reaching an even wider audience and offering new communication opportunities for local companies, institutions, and businesses.
Ducato partners can benefit from dedicated spaces and promotional banners within the magazine, associating their brand with meaningful content and with an editorial project that celebrates Bergamo’s identity and excellence.
Ducato partners can benefit from dedicated spaces and promotional banners within the magazine, associating their brand with meaningful content and with an editorial project that celebrates Bergamo’s identity and excellence.
Supporting Giopi.net means helping to spread local culture while giving your business visibility on a modern, authoritative channel that remains deeply connected to the community.
Sostenere Giopi.net significa contribuire alla diffusione della cultura locale e, allo stesso tempo, dare visibilità alla propria attività su un canale moderno, autorevole e profondamente legato alla comunità.
Start
€1,000.00 / year
If you are interested, please contact our secretariat for information and contracts
With this package, your brand will be featured in the following events:
- Free subscription to the Giopì print edition
- Free Bergamasque Dictionary
- Ducato T-shirt/Gadget
- Dialect School
Presence of your brand in dialect-related activities
- Musical Events
Presence of your brand at all musical events
- Presence on Giopì.net
Presence of your brand on the giopi.net website
- Theatrical and Cinematographic Events
Presence of your brand at all theatrical events
- Folklore and Tradition Festival - Over 15,000 participants
Presence of your brand on all event materials
- Half-Lent Festival - Over 30,000 attendees
Presence of your brand on all event materials
Silver
€3,000.00 / year
If you are interested, please contact our secretariat for information and contracts
With this package, your brand will be featured in the following events:
- Free subscription to the Giopì print edition
- Free Bergamasque Dictionary
- Ducato T-shirt/Gadget
- Dialect School
Presence of your brand in dialect-related activities
- Musical Events
Presence of your brand at all musical events
- Presence on Giopì.net
Presence of your brand on the giopi.net website
- Theatrical and Cinematographic Events
Presence of your brand at all theatrical events
- Folklore and Tradition Festival - Over 15,000 participants
Presence of your brand on all event materials
- Half-Lent Festival - Over 30,000 attendees
Presence of your brand on all event materials
Gold
€7,000.00 / year
If you are interested, please contact our secretariat for information and contracts
With this package, your brand will be featured in the following events:
- Free subscription to the Giopì print edition
- Free Bergamasque Dictionary
- Ducato T-shirt/Gadget
- Dialect School
Presence of your brand in dialect-related activities
- Musical Events
Presence of your brand at all musical events
- Presence on Giopì.net
Presence of your brand on the giopi.net website
- Theatrical and Cinematographic Events
Presence of your brand at all theatrical events
- Folklore and Tradition Festival - Over 15,000 participants
Presence of your brand on all event materials
- Half-Lent Festival - Over 30,000 attendees
Presence of your brand on all event materials
Platinum
€10,000.00 / year
If you are interested, please contact our secretariat for information and contracts
With this package, your brand will be featured in the following events:
- Free subscription to the Giopì print edition
- Free Bergamasque Dictionary
- Ducato T-shirt/Gadget
- Dialect School
Presence of your brand in dialect-related activities
- Musical Events
Presence of your brand at all musical events
- Presence on Giopì.net
Presence of your brand on the giopi.net website
- Theatrical and Cinematographic Events
Presence of your brand at all theatrical events
- Folklore and Tradition Festival - Over 15,000 participants
Presence of your brand on all event materials
- Half-Lent Festival - Over 30,000 attendees
Presence of your brand on all event materials
To become a partner of the Ducato di Piazza Pontida and choose one of the packages described above, contact our secretariat or fill out the form below. We will then be happy to guide you through the most convenient way to complete the payment of your subscription fee.